Today marks the start of Amazon’s biggest Prime Day sale ever, lasting a record-breaking 48-hours in total.

As one of the best online sales of the year, you’re going to want to make the most of the next two days, so be sure to follow our guide which includes a series of top tips on how to get the best bargains.



This year, Amazon has revealed there will be more than one million deals available on everything from hair straighteners and coffee machines to furniture and laptops.

You can expect to find Deals of the Day which are featured for just 24 hours, Lightning Deals that are featured for several hours and Best Deals which can run for up to two weeks. 

To help you navigate the mammoth online shopping event, we will be constantly updating the best buys across tech, home and kitchen appliances, Amazon devices and home, furniture and garden.

However, if it’s a highlight of the very best bits that you’re after, then you’re in luck because below you will find our top pick of hand-selected deals across each section.

Our IndyBest team has hand-picked every deal featured here. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.

Philips 50PUS7303/12 50-Inch 4K Ultra HD Android Smart TV with HDR Plus and Ambilight 3-sided – was £700, now £444.99

Samsung Galaxy S9 Plus (Single SIM) 128 GB 6.2-Inch Android 8.0 Oreo UK Version SIM-Free Smartphone – was £869.99, now £534.50

Philips Sonicare DiamondClean Electric Toothbrush, 2019 Edition, Rose Gold – was £200.29, now £104.99

Neato Robotics D450 Exclusive Pet Edition – Robot vacuum cleaner with charging station, Wi-Fi & App - Compatible with Alexa – was £579.99, now £299.99

Morphy Richards Sear and Stew Digital Slow Cooker 6.5L 461012 Red Slowcooker – was £68, now £35.99

When it comes to making the most of Amazon Prime Day, preparation is key. Don’t fall at the first hurdle either: you need to be a Prime Member, so start a free 30-day trial if you’re not already a member.

The IndyBest team will be rounding up the best deals to help you navigate through everything that will be on offer, so make sure to check our deals pages on Amazon's own-brand devices [LINK], tech [LINK], home appliances [LINK] and gardening and DIY [LINK].

If you add items you’ve got your eye on to your Amazon wish list, you’ll get a notification if any of these products have deals on. 

Another way to ensure you get the best deals is to download the Amazon app. This will give you a head start, as you will be able to track Lightning Deals – discounts that are only available for a few hours at a time – and set up alerts that will notify you when certain deals go live.

We also suggest sticking to a shopping list of items that you know you actually want, and setting yourself a budget.

Our tech editor, Andrew Griffin, says Amazon Prime Day can be a really good opportunity to get some good deals. But, he says, “don’t get lured in by the things you don’t want.” 

“I think the only way to ensure you aren’t caught out is to decide what you want to buy in advance.

“If you want a TV, then decide on the size and features you want and get a sense for what sort of price you would expect to pay.”

Oli Townsend, deals expert at MoneySavingExpert.com, says: “If there’s something you’re after, do your research before buying. Other retailers such as AO, Currys, eBay and John Lewis & Partners are likely to offer their own competitive deals during the two days.

"You can use price comparison tools such as Google Shopping or Price Spy to find where an item’s cheapest, and check historical Amazon pricing using price tracker CamelCamelCamel – that way you’ll see if it’s actually a deal at all.”

Last year, some of the best deals on Prime Day were on Amazon’s own-brand devices, with discounts of up to 50 per cent on items, including Kindles and Fire HDMI Sticks which dropped in price from £229.99 to £179.99, the Fire stick went from £39.99 to £24.99, respectively.

While the Echo Spot which dropped from £119.99 to £89.99 and the Echo Dot which fell from £49.99 to £29.99.

Other discounts included 30 per cent off TVs from LG and Sony, 50 per cent off coffee machines, 45 per cent off home security kits, 40 per cent off robot vacuum cleaners like Neato and iRobot and 30 per cent off sports brands such as Puma and New Balance.

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

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